Run a Facebook Campaign (Part 2)

### Run a Facebook Campaign

Project Template
Make a copy of Option 1 Google doc project template or Option 2 Google doc project template and complete each section. Once you've completed your project be sure to save your document your desktop. You will need to convert your answers into a pdf for submission (more instructions below).

Now that you've run your campaign, it's time to report on your results.

Evaluate your results

Using the Google Slides Template provide the following:

Marketing Objective & KPI

  1. Who is the target audience of your campaign?
  2. What marketing objective did you aim to achieve with your campaign?
  3. What primary KPI did you track in your campaign and why?

Campaign Summary

  1. Who did you target with your Ad Set and how (demographics, location, interest, behavior etc.)?
  2. What Ad Copy and Ad Creatives did you use?
  3. If you made any changes, please describe them.

Key Results

  • Present the most important metrics per ad

Campaign Evaluation

  1. Evaluate the success of your campaign, given your marketing objectives.
  2. If you had additional budget, how would approach your next campaign?

Be sure to combine your document with screenshots with your document that answers the questions above.

Appendix: Screenshots for Reference

As instructed in the project prep you will need to provide screenshots of the following:

Campaign Data: 1. Performance, 2. Demographics, and 3. Placement

Ad Set Data: 1. Performance (default view), 2. Demographics, and 3. Placement

Submission

Finally, be sure to convert your document into a PDF and submit it below. It's straightforward to convert a Microsoft Word document into a pdf on a PC or Mac. If you used a Google Doc, in Google Docs, simply click on File >> Download as…>> and choose pdf.

Rubric

You can reference this project's rubric to review what your submission should include.